P31 Fitness & Worth It:
P31 Fitness & Worth It:
A 17 year History
A 17 year History
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FREE Worth it videos for a limited time! Perfect pairing with the Worth It 7 week study book available on Amazon
The Founders: Braughn and Rachel Curtis
Plus our amazing blessings:
Madison, Jaxon, Taylor, Reagan, Carter, Kennedy
P31 Fitness is born
P31 Fitness is born
In 2008, Rachel Curtis listened to the pull of her heart to create P31 Fitness with simply an idea and a plan. Rachel had worked for years with young girls through college and beyond as a middle and high school coach, youth leader, and teacher. Through her time with young girls, she developed a curriculum and book that was focused on young girls, in order to help them know their worth. She wrote and led a study on true beauty, purity, the love of God, how to have servant hearts and much more.
As the head volleyball coach at Sulphur Springs High school in Texas, she was teaching her varsity team these concepts, and the girls loved the fact that they were learning about character, worth, and hope!
Ironically, the moms of the girls asked if Rachel would lead a summer bootcamp for THEM! Well, the first day, Rachel had over 100 women show up for a workout. It was unbelievable!! Rachel led the workout with intensity, passion, and excitement - reminding these women of their value and worth all workout. She left the women feeling exhausted, but empowered, and they wanted to keep going!! Nearly all 110 women stayed through the duration of the 6 week bootcamp and grew in the Power of 4:
Spiritual, Mental, Emotional, and Physical. All areas of health.
The explosion of P31 Fitness
The explosion of P31 Fitness
After that first summer bootcamp concluded, Rachel and her husband, Braughn prayed and thought through making this into something more than just a one time bootcamp. This is when they decided to start a company founded on these concepts that drew women to the program. The name (P31 Fitness) was created out of a desire to help women learn more about the Proverbs 31 woman in the bible. A woman of character, Godliness, strength, and honor!!
During the fall of 2008, while Rachel was teaching and coaching Varsity volleyball girls, Rachel continued to offer classes early in the morning hours and TONS of women kept coming!! Rachel would teach at 5:15am, before heading in to teaching high school math and health! The fire caught on, and soon Sulphur Springs had evening classes, and multiple time slots available for women! Over 200 women that year were in P31 Fitness classes!! Well, that fire caught wind, and women from across the country started hearing about this program, and they wanted P31 Fitness in their towns!
2008 and following...
2008 and following...
**Rachel and her husband quickly decided it was time to create a franchise model and began to sell P31 fitness Franchises in 2009. This way, the concept that was born in Rachel's heart could remain consistent for all women joining the program across the nation.
Very soon after, P31 Fitness franchises were operating all across the country! Rachel led workshops, held retreats, nutrition presentations, and worked to grow this concept to share God's love!
Thousands of women were hearing God's truths about their WORTH, their VALUE, and the LOVE of Christ through a unique workout environment.
Rachel wrote curriculum, books, newsletters, and sold merchandise on the P31 Fitness website and amazon.
Truth was entering the hearts of women everywhere! Something that started with a passion and love to help others had grown across the nation. Explosion of God's truth being poured out to many!
Video from 2019: Thanking women for 10 years!
One of our first Promotional Videos for P31 Fitness
2019 - A time to focus on their kids...
2019 - A time to focus on their kids...
As the program grew, so did Braughn and Rachel Curtis' family. In April of 2019, the Curtis family had 4 kids, and another on the way. Life was busy, but fun!! However, after much thought and prayer, they decided it was time to move their life in a new direction. So, they sold their farm in Texas and headed out on a new adventure to Colorado. They also decided it was time to sell P31 Fitness. The company was in a great place, growing, and they had faith it would continue on that pathway moving forward!
April 2019 -The Sale of P31 Fitness - A difficult decision
April 2019 -The Sale of P31 Fitness - A difficult decision
In April of 2019, Braughn and Rachel sold P31 Fitness to a new owner who was a Franchise owner with the company.
Selling the company meant all of the franchises across the nation, all of the classes led by P31 trainers, the concept, and curriculum was now in the hands of someone else!
Braughn and Rachel began a new season of life in Colorado with their growing family.
Selling P31 Fitness in 2019, was a VERY difficult decision, as Rachel founded this program in 2008 and poured her heart and soul into the creation and implementation of this program! Her heart still loved the truths and teachings of P31 fitness, plus she cared deeply about the hundreds of trainers and thousands of women involved in the company she started!
However, it was time to ensure her own family was getting the very best of her attention and time as well!
In 2019, Rachel's involvement and knowledge of the pathway of P31 Fitness was entrusted into the hands of the new owner.
Fast forward from 2019 to 2025...
In June of 2025, the operating owner that Braughn and Rachel sold to in 2019, chose to relinquish all rights to run/own P31 Fitness, LLC any longer.
This meant that Braughn and Rachel legally gained back all ownership of P31 Fitness and Worth it as the original founders of P31 Fitness, LLC.
All rights, trademarks, curriculum and concept now legally belong to the Curtis family.
This was 100% unexpected to have P31 Fitness back in our lives. However, we believe that our job is to trust God through it all! Focusing UP always.
The Future of P31 Fitness and Worth It
Even though we don't know what the future holds with P31 Fitness back in our hands, we are focusing on the Lord for direction, JUST like we did at the start of this company back in 2008.
We are starting with spreading the word about Worth It and reaching out to teens and women across the nation to spread this truth.
P31 Fitness and the Worth it study has always been a blessing to women and teens across the nation, and we trust that it will continue to be that in the future.
We are excited to re-birth P31 Fitness & Worth it in new and exciting ways to continue to bless women across the United States once again!
WORTH IT:
WORTH IT:
A TEEN STUDY FOR GIRLS
A TEEN STUDY FOR GIRLS
A key component of P31 Fitness is our WORTH IT study for teen girls. This is a program that includes a 7 week book/study guide, session videos, and facilitator guide that a team of P31 Fitness women created in 2018.
Stephanie Gugelman headed up this project and led to the creation of this amazing study that is sold on Amazon to teens nation-wide! In Worth It!, a team of women from P31 Fitness take teen readers on a seven-session journey through difficult issues including confidence, worth, appearance, purity, modesty and love. Each chapter includes a key verse, action challenge, coloring graphic and journaling pages. An accompanying 7 session video study and facilitator guide are also available.
So...to her surprise, when Rachel took back the company June of 2025, she discovered that the WORTH IT book had been selling like CRAZY on Amazon for the past 7 years!! Praise God that girls everywhere were hearing the truth about their WORTH! Now that P31 Fitness is back in the hands of Rachel Curtis, Stephanie and Rachel hope to continue to share the word of God with teens everywhere!
To learn now that Thousands of teens have been purchasing this 7 week study, and using it in youth group settings, in their homes, in small groups, in schools, and more...all to grow in their walk with Christ is the biggest praise of all!!
We are excited to promote and grow the WORTH IT concept and study to teen girls everywhere!
P31 Fitness and Worth it was founded on the principles of “The Proverbs 31 Woman” described in the bible.
By properly taking care of personal health, with fitness, women and teens are given the strength and ability to love and care for the people in their lives.
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